The Nkoranza Traditional Council, led by Nananom, has conducted a customary rite to mark the beginning of the yam business in the Nkoranza Traditional Area.

This ceremonial act paves the way for the buying and selling of yams and is expected to contribute to a reduction in the price of the commodity in the market.

Madam Hajia, the leader of the market women, highlighted the challenges faced by yam traders in the area and called upon the government to provide assistance.

She emphasized the importance of addressing these issues for the betterment of the yam trade.

Nana Nyarko Ababio, the Okyeame for Nkoranza Manhene, offered prayers to the local deities, seeking their protection for everyone involved in the selling and buying of items at the Nkoranza market until they reconvene next year.

He also invoked the deities against anyone who opposes the progress of the Nkoranza market.

Nana Oheneba Agyei Baffoe, the Ankobeahene of Nkoranza Traditional Area, advised the market leaders and the market women to excel in their roles and make concerted efforts to attract more people to the market.

He encouraged them to introduce attractive offerings and strategies to increase the market’s appeal.